The Team
Alex Rollins
Partner
Alex leads the work and the pitch. He built Turndown to make sharper things for smarter companies—the kind of creative that doesn’t just “build brand” but builds leverage.
After a decade of growing agencies, operating creative businesses, and delivering an ROI with his ideas, Turndown is Alex’s creative pasture. His track days are over, no more jockeys on the reins. Turndown is his place to do this work the right way, with the right people.
Mark Edwards
Partner
Mark is what happens when you give a creative a P&L and let him become a master of it.
Over three decades, he’s grown Fortune 500s, scaled challenger brands, and kept plenty of ambitious ideas from collapsing under their own weight.
At Turndown, he keeps things sharp and moving. He knows how to make room for the work without letting it sprawl, and how to keep the business healthy without flattening the edges.
Caleb Zimmermann
Partner
Caleb knows how to get people talking and how to actually hear what they’re saying.
He’s built his career in the in-between: where ideas meet reality, and where the right conversation opens the right door.
At Turndown, he connects the work to the world: spotting the angles others miss, making it easy for clients to say yes to the hard (good) stuff, and leading our StoryHat projects.