Foundational Sprint
Find the words that make it click
Make your expertise
easier to buy
Positioning, websites, content and distribution that helps buyers understand your value before the first conversation.

Helping medical innovators understand what Forj makes possible.
Watch the filmYou know the conversation. The one where it finally clicks: what you do, why it matters, why you’re different.
We turn your expertise into content that helps buyers find you through search and AI recommendations, understand your value, and build trust before they call. Your sales team gets useful answers and proof to share. Less time explaining. More time building relationships.
Three focused sprints. A defined outcome.
Find the words that make it click
Make your expertise
easier to buy
Give buyers a clearer path to yes
Make your expertise
easier to buy
Make your business make sense on film

Not sure where to start? That’s what the first conversation is for.
Talk it throughScope, travel, and applicable taxes are detailed on each offer page.
A show gets it out. About 30 minutes of your time per episode becomes episodes and clips your buyers can find and your sales team can share.
You bring the expertise. We handle production and publishing.
Audio or video + audio · setup from $2,500
Yes. We’ve won a lot of awards for and driven millions in revenue with our ads. We see ads as an extension of our core products for the right clients and with the right paid media strategy.
Senior-level creative from start to finish. No handoffs to junior teams or outside vendors.
You work directly with Alex Rollins and Mark Edwards throughout the engagement. We stay selective about our partnerships and focused on what we do best, so the team you meet is the team doing the work.
If your team is still working out who you serve and why buyers choose you, the Foundational Sprint is a good place to start. If your positioning is already clear, we can discuss the website, film, or show you need next.
No. We’re a brand and video agency serving startups through mid-market brands, typically with 1–1,000 employees and $1M–$150M in annual revenue. We work with teams whose buyers need understanding and confidence before they make a decision.
Yes. The Foundation, Website, and Story Sprints are standalone engagements. The Show is an ongoing partnership. Each offer page explains the scope and commitment.
Let’s explore what people don’t get. We talk about what you sell, where the explanation breaks down, and what you’re trying to change. From there, we can recommend a useful next step and tell you whether Turndown is the right fit.
Tell us what’s hard to explain.
We’ll start there.