Positioning, websites, content and distribution that helps buyers understand your value before the first conversation.
Helping medical innovators understand what Forj makes possible.
Watch the filmYou know the conversation. The one where it finally clicks: what you do, why it matters, why you’re different.
We turn your expertise into content that helps buyers find you through search and AI recommendations, understand your value, and build trust before they call. Your sales team gets useful answers and proof to share. Less time explaining. More time building relationships.
Three focused sprints. A defined outcome.
Choose the one your business needs next.
Find the words that make it click
Make your expertise
easier to buy
For the business that knows its value but struggles to explain it.
Give buyers a clearer path to yes
Make your expertise
easier to buy
For the website that no longer reflects how good your business is.
Make your business make sense on film
One story. More ways to tell it.For the business people understand best when they see it for themselves.
Not sure where to start? That’s what the first conversation is for.
Talk it throughScope, travel, and applicable taxes are detailed on each offer page.
Your buyers have more than one question. Give them a reason to keep coming back. A recurring show builds a library of answers your audience can find and your sales team can share.
You bring the expertise. We handle production and publishing.
$8,500 setup · 12-month starting term
Yes. We’ve won a lot of awards for and driven millions in revenue with our ads. We see ads as an extension of our core products for the right clients and with the right paid media strategy.
Senior-level creative from start to finish. No handoffs to junior teams or outside vendors.
You work directly with Alex Rollins and Mark Edwards throughout the engagement. We stay selective about our partnerships and focused on what we do best, so the team you meet is the team doing the work.
Co-founder | Alex leads positioning, brand strategy, and every Turndown engagement. A decade-plus of award-winning creative direction before this: launching brands into new categories, and getting Fortune 10 companies and local businesses alike to say what they do in one breath.
He’s the strategic voice behind Turndown’s thesis: good explanation is compounding infrastructure, and the company buyers can understand fastest wins the deal.
Co-founder | Mark’s lane is the operating discipline that turns a strategy into sustainable pipeline: the go-to-market plan, the cadence, and the monthly read on what’s working.
A long career in public relations and communications before Turndown. Fortune 10 brands, regional powerhouses, and local businesses you see everywhere.
Experience across medtech, manufacturing, CPG, financial services, law, construction, and home services. From local businesses to Fortune 100 brands.
If your team is still working out who you serve and why buyers choose you, the Foundational Sprint is a good place to start. If your positioning is already clear, we can discuss the website, film, or show you need next.
No. We’re a brand and video agency serving startups through mid-market brands, typically with 1–1,000 employees and $1M–$150M in annual revenue. We work with teams whose buyers need understanding and confidence before they make a decision.
Yes. The Foundation, Website, and Story Sprints are standalone engagements. The Show is an ongoing partnership. Each offer page explains the scope and commitment.
Let’s explore what people don’t get. We talk about what you sell, where the explanation breaks down, and what you’re trying to change. From there, we can recommend a useful next step and tell you whether Turndown is the right fit.
Tell us what’s hard to explain.
We’ll start there.
