Our Thesis
Your biggest cost isn’t marketing your product or service. It’s explaining it.
For decades, the B2B marketing equation has looked like this:
Sales reps wasting hours on discovery calls
Costly trade shows
Paid ads that lack depth
Limited trade publications
Social media noise
Time and money spent educating long before a buyer is ready. Impossible to scale.
But now there’s a new reality:
Buyers don’t start with your website.
They start with search.
They start with YouTube.
They start with AI.
They ask a question and the system decides who gets recommended.
So the real question is:
Does the internet understand what you do?
Because if it doesn’t, you won’t show up when buyers are looking.
What if, instead, your buyers showed up to sales calls already educated? Already trusting you? Already convinced you understand their world?
That’s what a strong YouTube channel does.
It front-loads the explaining, so your team can focus on closing.
And unlike every other marketing channel, it compounds.
YouTube isn’t just content. It’s a searchable authority layer.
Every video you publish works for you forever: discoverable, indexable, shareable, and always on.
In the AI era, it’s not just your best first impression.
It’s what trains the market—and the machines—to recommend you.
Your buyers are already on YouTube. You're just not there yet.
In complex B2B, understanding compounds faster than attention.
Your buyers aren't making impulse decisions. They're researching. Comparing. Forming opinions. Building internal cases. The company that helps them understand fastest is the one that wins the deal.
You don’t need more campaigns. You need infrastructure.
YouTube isn't a content channel. It's where people go to decide.
When B2B buyers need to understand how something works, compare solutions, or validate a vendor, they don’t start with your website.
They search YouTube.
It’s where trust is built, objections are answered, and decisions are made long before the first sales call.
And now, YouTube isn’t just influencing buyers.
It’s feeding the recommendation systems and AI tools that decide which vendors even get considered.
That’s why YouTube works for B2B.
And why it requires a system, not just content.
When buyers understand before they call, everything changes.
Sales cycles shorten because your team stops spending the first three meetings explaining what you do. Win rates climb because you're not just another vendor — you're the company that helped them think through the problem before they ever filled out a form. Deal sizes grow because clarity builds confidence and confident buyers approve bigger scopes.
Unlike paid media that resets often, a YouTube library compounds. Your best-performing video from a year ago ago is still generating qualified attention today while your competitor's last campaign already expired.
We specialize in industries where misunderstanding is expensive.
Healthcare. Medtech. Manufacturing. Aerospace. Tech. Financial services. Life sciences. Logistics. These aren't just regulated categories we happen to work in — they're the ones where YouTube works hardest, because the buying decisions are high-stakes, multi-stakeholder, and research-intensive. We've spent decades creating in compliant, regulated, complex environments.
This is a fit if:
You sell something complex that requires real explanation. Your sales cycle is measured in weeks or months. Your buyers need to understand before they buy. And you're building for long-term growth, not a campaign that peaks and disappears.
Proof
Turndown is the B2B Authority Engine
Turndown is the B2B Authority Engine
We build content engines that dominate the new discovery layer (YouTube + AI answer engines).
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Starts at $25,000
Built for humans + structured for machines + designed to compound
In 4 weeks, we build your brand’s content architecture + operating system so you can dominate YouTube, LinkedIn, and AI-mediated discovery (answer engines, agents, and search).
Who It’s For
B2B companies who:want category authority, not just awareness
are investing in content but not seeing compounding returns
need clarity on what to say, how to say it, and how to scale it
want to build a “show” or media engine, but don’t want chaos
The Outcomea defined POV that the market can repeat
a structured content system that scales (including YouTube)
a packaging + distribution playbook
modular formats that allow infinite production velocity
a machine-readable content library foundation
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Starts at $6,500/mo
The GTM Content Engine. Turn YouTube into a compounding demand channel.
Includes ongoing support for brand, website, creative, planning, production, publishing, optimization, and output.
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Starts at $10,000/mo
The Category Authority Play. Own your niche before your competitors wake up.
Includes monthly production cadence, multiple series, executive clips, wider creative and marketing support, sales enablement content, and paid media management.
Our Pricing
Does the internet understand what you do?
If the answer isn't a confident yes, we should talk.