Carbon Medical Technologies

Carbon Med is a second-generation, family-owned medical device manufacturer in Minnesota. Their rich, 30+ year history is fertile ground for technological advancements in women’s healthcare.

Turndown partnered with Carbon Med to tell the story behind their Durasphere brand, reframe their positioning, and connect with physicians who help women with stress urinary incontinence get their lives back.

The end result included a comprehensive brand activation including: creative strategy, video, 3D rendering and animation, and a suite of assets tailored to meet their unique marketing and sales goals.