Our Belief:

Good Explanation is a Competitive Advantage

Turndown exists to solve a simple problem: B2B companies are invisible where buyers actually learn.

Turndown is a YouTube-first B2B agency that helps complex and regulated companies explain what they do clearly, earn trust before a sales call, and turn long-form video into a durable growth engine.

Most agencies sell tactics. Most content disappears. Most media spend does not build equity.

We chose a different hill.

taste

+

perspective

+

story

+

clarity

+

taste + perspective + story + clarity +

How we think

Clear beats clever

Useful beats noisy

Systems beat one-offs

Trust is built pre-sale.

  • If your buyers are already on YouTube, the question is not whether you should be there. It is whether you want to do it right.

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Our Process

  • We define who the real buyer is, what they need to understand, and what objections slow decisions down.
    We determine what belongs on YouTube—and what does not.

    This sets the rules for the work and often informs broader recommendations across brand, website and marketing.

  • We design:

    • Series and formats

    • Episode structure

    • Visual and narrative standards

    This is where consistency comes from.

  • We handle:

    • Creative

    • Production

    • Editing

    • Packaging

    • Distribution

  • One Shoot. Dozens of Assets. Long-tail leverage.

    This is where the magic happens. Every series we develop becomes a content engine that powers your entire marketing ecosystem.

  • As your business grows, we partner with your marketing leaders to bring forward-thinking video to the center of your marketing strategy with new creative directions, tactics, and series.

  • "They were one of the few agencies I've worked with that get how trust is built in our category. The series they created tells our story without us having to spend time explaining ourselves and more time building relationships."

    Fractional Sales Leader, Medtech

  • “Turndown helped us simplify a complicated, very niche offering without dumbing it down. Internally, it raised expectations for what ‘good’ marketing looks like and they know their way around a job site.”

    Marketing Director, Fortune 500 Materials Distribution Company

  • "Turndown helped us tell stories that our prospects related to. It's helped them understand us and us understand them more quickly."

    Marketing Director, AgTech

  • "Over the last year, Turndown has helped us see the power of good explanation on YouTube."

    Chief Marketing Officer, Aerospace Manufacturing

  • "The process has helped us clarify what we do best. They're great at making videos that are informational and beautiful."

    VP of Marketing, Shipping & logistics

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