FAQ

Does YouTube work for B2B companies?

Yes. YouTube is the second largest search engine and the only marketing channel where content compounds over years, not hours. For B2B companies with complex products or long sales cycles, YouTube builds what we call pre-sold pipeline — prospects who arrive to sales calls already educated, already trusting you, and already convinced you understand their problem.

When buyers understand before they call, everything changes. Sales cycles shorten because your team stops spending the first three meetings explaining what you do. Win rates climb because you're not just another vendor — you're the company that helped them think through the problem. Deal sizes grow because clarity builds confidence, and confident buyers approve bigger scopes.

What does a B2B YouTube agency do?

A B2B YouTube agency builds and runs YouTube channels for business-to-business companies. At Turndown, that means end to end — strategy through execution, month over month.

We handle content strategy mapped to search demand, scripting that balances expertise with watchability, production that looks like a real channel and not a corporate obligation, and the ongoing optimization that turns early traction into compounding growth. You bring the subject matter expertise. We bring the system that turns it into a channel your market actually subscribes to.

How much does a B2B YouTube agency cost?

Turndown offers two ways to work together. The Intelligent Content System Sprint starts at $25,000 — a focused 4-week engagement that builds your content strategy, defines your point of view, and delivers a production-ready playbook. The Turndown Engine is a monthly retainer for ongoing YouTube channel production and management.

Most clients start with the Sprint to build the strategic foundation, then move into the Engine for ongoing production. Some come in ready to run. Either way, we don't start producing until we know what we're building and why.

How long does it take to build a B2B YouTube channel?

Our Intelligent Content System Sprint delivers a production-ready strategy in 4 weeks. From there, videos begin publishing within weeks, not months. Compare that to building internally — 3 to 4 headcount, a learning curve measured in quarters, and a management layer your marketing leadership doesn't have bandwidth for.

Meaningful channel traction typically develops over 6 to 12 months of consistent, strategic publishing. The compounding effect is real, but it requires patience and a system. That's what we build.

What industries does Turndown work with?

We specialize in industries where misunderstanding is expensive: healthcare, medtech, manufacturing, aerospace, technology, financial services, life sciences, and logistics.

These aren't just regulated categories we happen to work in — they're the ones where YouTube works hardest, because the buying decisions are high-stakes, multi-stakeholder, and research-intensive. We've spent decades creating content in compliant, regulated, complex environments.

Should I hire a YouTube agency or build an in-house team?

Building an in-house B2B YouTube operation requires a content strategist, an editor, a thumbnail designer, and someone who deeply understands YouTube's algorithm. That's 3 to 4 headcount, a learning curve measured in quarters, and a management layer most marketing leaders don't have bandwidth for.

A specialized agency brings a proven playbook across B2B verticals and can be plugged in and producing within weeks instead of months. Most companies find the agency model more cost-effective and faster to results than building internally — especially when the alternative is figuring it out on your own dime.

How is YouTube different from other B2B marketing channels?

YouTube is the only B2B marketing channel that compounds. A LinkedIn post peaks in 48 hours. A paid ad campaign expires when the budget runs out. A well-built YouTube video is still generating qualified views 18 months later — discoverable, indexable, shareable, and always on.

YouTube also functions as a searchable authority layer. In the AI era, it's not just your best first impression — it's what trains the recommendation systems and AI tools that decide which vendors even get considered.

What results can I expect from B2B YouTube?

B2B YouTube drives what we call pre-sold pipeline. Prospects who've watched three or four of your videos before talking to sales aren't comparison shopping — they've already decided you understand their problem.

The measurable results include shorter sales cycles, higher win rates, larger deal sizes, increased inbound lead quality, and growth in branded search volume. If your sales team is still spending the first three meetings explaining what you do, YouTube changes that equation.